This guideline outlines the process for registering your Mystorefront business SMS number. This registration is essential for sending Application-to-Person (A2P) SMS campaigns to your clients in the United States via our partner, VoiceLinkAI, ensuring compliance and reliable message delivery.
Please Note: A2P registration primarily applies to SMS communications sent to US carriers and/or US phone numbers. If Mystorefront operates in Canada and does not send SMS messages to US phone numbers, A2P registration is typically not required.
Detailed setup instructions specific to integrating Mystorefront with VoiceLinkAI for SMS capabilities will be provided during your onboarding process.
When you text a friend or family member directly from your personal phone, that's Person-to-Person (P2P) communication. It's usually low volume and conversational. Sending many messages rapidly from a personal number can trigger carrier filters, potentially delaying or blocking your messages as spam.
Application-to-Person (A2P) messaging allows businesses to send SMS messages at scale using an application or platform, like the service provided to Mystorefront by VoiceLinkAI. This method is designed for business communications but comes with specific rules and regulations set by mobile carriers. VoiceLinkAI, as Mystorefront's messaging agent, helps ensure these regulations are met for your campaigns.
Major US carriers (like AT&T, T-Mobile, Verizon) require businesses using A2P SMS services via standard 10-digit long codes (10DLC) to register their brand (Mystorefront) and their messaging campaigns (use cases, e.g., marketing alerts, appointment reminders).
Registering your Mystorefront number and campaign details with the carriers through VoiceLinkAI:
VoiceLinkAI will act as Mystorefront's representative in submitting this registration information to the carriers and The Campaign Registry (the central authority). We will inform Mystorefront if any issues arise during the process. The business information collected (Legal Name, EIN, Address, etc.) is used only for identity verification for A2P registration purposes and will not be used for credit checks or unrelated activities.
The A2P registration process involves verification steps by third-party vetting partners and sometimes the mobile carriers themselves. These reviews are often manual. Approval times can vary significantly, typically ranging from 2 to 20 business days, sometimes longer.
If an application faces rejection (denial), it requires correction and resubmission, which adds to the timeline. Should this happen, the VoiceLinkAI team will work directly with Mystorefront to resolve the issue. VoiceLinkAI implements measures based on best practices to minimize the chances of denial.
VoiceLinkAI manages the technical submission of your registration details. However, preventing common denial reasons requires accurate information and compliant practices from Mystorefront:
The most common issue. Ensure the Legal Business Name, Business Registration Number (like EIN/Tax ID), and Business Address provided to VoiceLinkAI during setup exactly match your official business registration documents. Discrepancies will cause verification failure.
This is critical for compliance. Mystorefront must obtain explicit, documented consent from clients before sending them SMS messages.
Where: Include opt-in language and a mechanism (like a mandatory checkbox) on every web form, landing page, contact form, booking page, or physical form where you collect client phone numbers.
What: The language must clearly state:
Example Opt-in Text: "By checking this box and providing your phone number, you agree to receive marketing and informational SMS messages from Mystorefront at this number. Message frequency varies. Message & data rates may apply. Reply STOP to opt-out or HELP for help."
Refer to the CTIA guidelines for detailed best practices on consumer consent. Failure to implement proper opt-in procedures can lead to registration denial and compliance issues.
The SMS campaigns VoiceLinkAI sends for Mystorefront must align with your registered business type and the content on your website. For example, if Mystorefront is registered as a retail shop, the campaigns and website should reflect retail activities. Significant discrepancies can cause rejection. Ensure your website clearly represents Mystorefront's business.
We're here to help. The VoiceLinkAI team actively monitors the registration status. If an application is denied, we will: